INTERNET MARKETING

Marketing   efforts done solely over the   Internet . This type of marketing   uses   various   online   advertisements       and marketing efforts WEB and Email to   drive   direct sales via  electronic commerce and or traffic   to an   advertiser's   website .   Banner   advertisements ,   pay per click (PPC) , and targeted   email   lists are often   methods   used in Internet marketing to bring the most   value   to the advertiser. Internet marketing is a growing   business   mainly because more and more people use the internet every   day . Popular   search engines   such as Google and Yahoo have been   able   to   capitalize   on this new   wave   of advertising. some people use online advertising efforts are typically in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube.

1. Search Engine Marketing
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